Design project to improve food deserts.
Urban Seed
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Objective
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Identify a problem that can be improved/solved through the graphic design process by conducting research, investigating various audiences and stakeholders, and integrating a variety of design solutions using a comprehensive branding system.
Approach
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The problem that this project is addressing is the concept of food deserts present in the Tenderloin and Oakland. The goal of Urban Seed is to promote the concept of a healthier lifestyle within a community, a healthy lifestyle available to all people, spanning all sociodemographic groups and geographical locations. Through research and process development, a solidified brand was created and three types of deliverables are the outcome of this project: an app that helps people locate fresh healthful foods within a desert, an editorial, and a cooking workshop kit.
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Identity, Packaging, Print, UI/UX